Privacy Policy

1. Who We Are

Pervensham provides AI-driven data analysis and decision-support tools for investors and business owners. References to "we", "us", or "our" throughout this policy refer to Pervensham. For any questions regarding this policy, please use the details provided on our Contact page.

2. Information We Collect

We may collect the following categories of information when you interact with our website or services:

3. How We Use Your Information

We use the information we collect for purposes that may include:

• Providing, operating, and maintaining our website and services
• Responding to enquiries submitted through contact or lead capture forms
• Improving and personalising the content and functionality of our website
• Communicating with you about updates, offers, or relevant information, where you have consented to receive such communications
• Monitoring and analysing usage trends to improve user experience
• Complying with applicable legal obligations

4. Legal Basis for Processing

Where the UK General Data Protection Regulation (UK GDPR) applies, we process personal data on one or more of the following legal bases: your consent, the necessity of processing for the performance of a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our services, provided those interests are not overridden by your rights.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance functionality and gather analytical information. Cookies are small text files stored on your device. You can control or disable cookies through your browser settings; however, doing so may affect certain features of our website.

6. Data Sharing and Third Parties

We do not sell personal information. We may share information with trusted third-party service providers who assist us in operating our website, processing data, or delivering services on our behalf, subject to appropriate confidentiality and data protection obligations. We may also disclose information where required by law or to protect our legal rights.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including any legal, accounting, or reporting requirements. When information is no longer required, we take reasonable steps to securely delete or anonymise it.

8. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If personal information is transferred outside of the United Kingdom or the European Economic Area, we take steps intended to ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

10. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, which may include the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Object to or restrict certain processing activities
• Request portability of your information where technically feasible
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details provided on our Contact page. We may need to verify your identity before responding to certain requests.

11. Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect personal information from individuals under the age of 18. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of such external sites, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated version will be indicated by a revised "Last updated" date at the top of this page. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please get in touch via our Contact page and we will respond as soon as reasonably possible.